For the first time ever, Roald Dahl’s classic children’s’ story Charlie and the Chocolate Factory has been published as a Penguin Modern Classic.
Prior to the reveal, Penguin posted a teaser image on Facebook, and asked fans to guess which story the cover related to, with many associating the blonde child and 60’s aesthetic to the image with either Vladimir Nabokov’s Lolita, or Jacqueline Susann’s Valley of the Dolls.
However, after unveiling the new cover via social media, many fans criticised the choice of imagery (taken from a fashion shoot entitled Mommy Dearest), with some declaring it “awful” and “inappropriate”.
Penguin explained the rationale behind the choice of image;
“This new image for CHARLIE AND THE CHOCOLATE FACTORY looks at the children at the centre of the story, and highlights the way Roald Dahl’s writing manages to embrace both the light and the dark aspects of life, ready for Charlie’s debut amongst the adult titles in the Penguin Modern Classics series.”
Despite this, many fans still couldn’t see the link between the image and the story.
It’s a brave move by Penguin, and although the image does appear to be a strange choice, perhaps it could work as a series of covers, each one featuring a different child character and parent from the story.
What are your thoughts on the cover? Is it inappropriate? Leave a comment letting us know.