Lead, Innovate, Serve

Lead, Innovate, Serve charts the 150-year history of the American University of Beirut, from humble beginnings as a missionary settlement, to its current standing as the foremost liberal arts institute and medical centre in the Middle East.

Designed by Communication Design SAL, this beautiful hardback book is presented in a half jacket and features ornate finishing in the form of a cloth cover with a continuous bronze foil stamping. The attention to detail continues inside on the LED-printed pages with fonts and handwriting inspired by AUB founder Rev. Daniel Bliss’s ‘diary of  achievement.’

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